I suddenly thought of a question recently. I wonder if you jade friends have discovered this problem. After looking at so many jades, after picking and choosing, they are nothing more than some Guanyin, Buddha Light, peace buckle, pendant and the like. No matter how you pick and choose, they are all the same. There are always so few jades with some special features? In fact, this is also caused by market trends. Jade carvers are also helpless about this situation. Many times, jade carvers with ideas are often influenced by the market, and many distinctive works are often buried by tradition. Well, today, I will analyze for you what caused this problem. 1: Waste of time and increase of costs Jade carving requires design, and design takes time. Not everyone is as well-fed and well-clothed as the big carving masters in the circle. Those wealthy and well-off people can spend their time designing, studying materials, and carving something unique, but ordinary sculptors cannot do that. For most carvers, he Their income is linked to the sales of their works. Therefore, even if the sculptor has an idea, he may not have the spare energy to realize it. Moreover, most mediocre engravers do not have any outstanding ideas, nor do they have so much time and money to innovate. It can also be said that money limits operations. . . . . . 2: Who will pay for your innovation? Time is money and customers are God. Most of the works that come out will enter the market, so the market has the final say. For example, there is a saying that has been passed down for a long time: "Men wear Guanyin and women wear Buddha." Customers have subconsciously accepted this saying and this consumption concept. This statement has been deeply embedded in our consciousness. Even though many people know that many statements are wrong, the herd mentality makes them still give priority to traditional jade. Even if some designers have achieved innovation, the masses may not be able to break free from the shackles of traditional jade. Therefore, even if some innovative jadeite is produced, there may not be people who will pay for the innovation. This also increases the risk of innovation, but also restricts many sculptors to follow tradition step by step. 3: What is the customer’s consumption psychology? And can they accept innovation? It's probably about whether I can afford this thing? Should I spend more and go for something traditional? Or should I buy something cheaper and more alternative? Will I be looked at strangely if I buy something different? Will it appreciate in value if I buy it back? However, things of this level in shopping malls cannot appreciate in value at all. At best, they can maintain their value, but it is hard to say whether they can maintain their value. Also consider whether it has collection value? The collection value of jadeite lies in the quality of the jade itself, not the uniqueness of its shape. 4: Endless plagiarism and imitation! The most typical one in this regard is probably Baby Buddha, which came out of nowhere a few years ago and is very popular in the market. All of a sudden, jade carvers of different sizes and varying skills began to "give birth to babies". As a result, many jade carvers were not skilled enough and produced a bunch of "big-headed dolls", which was really infuriating and funny. With baby The situation is similar to that of Buddha. Another subject of sculpture, enlightenment, is also popular in the past few years. As a result, two kinds of enlightenment appeared in the market. One is the enlightenment carved by masters with excellent carving skills, and the other is the "enlightenment" shaped like "poop" carved by masters with poor carving skills. There are also many "enlightenment" that are ridiculous. There is also the recent "Peppa Pig", which was once very popular in the market. Jade carvers with poor carving skills also carved a bunch of "Big Belly Peppa", which makes people angry and funny. 5. The consumer group is too single The consumer group is single. After all, jade is not like daily necessities. It requires people with a certain income and a certain aesthetic taste to be interested in it. Moreover, jade can be considered a kind of luxury product and a way of showing off wealth in disguise. These people pursue the beauty of jade itself while pursuing showing off their wealth. All these reasons combined have resulted in the consumer group for jade being too homogeneous. However, as the times change and social trends continue to evolve, the consumer group is gradually shifting to young people. With the advancement of technology, young people are gradually beginning to accept some innovative designs.
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