Three soul-searching questions in the jade industry! If you want to buy jadeite, it’s not too late to start after reading the answer

Three soul-searching questions in the jade industry! If you want to buy jadeite, it’s not too late to start after reading the answer

1. What should I do if I buy fake jade?

First of all, the art of identifying the authenticity of jade is not that difficult! As long as it is tested through formal scientific testing instruments, the authenticity can be known in a short time. Regular jade merchants will unconditionally provide natural jade identification certificates and support re-inspection.

Ordinary consumers can go through the testing agencies affiliated with the local quality supervision bureau, or laboratories with relevant jewelry appraisal qualifications for testing. Those unconventional jade identification methods on the Internet are basically unreliable.


2. What should I do if I am afraid that it will be too expensive when buying jadeite?

The price of jade is different from that of gold, and there is a unified gold price standard. The price of jade is determined by five basic elements: type, water, color, size, and carving.

The higher the level of these five factors, the more expensive the price. However, since the level of the first three factors cannot be standardized, the pricing of jade is complicated. Therefore, jade basically has a different price for each item. If you see jade with obviously different appearance but the same price, you need to be vigilant.

In short, if you want to buy jadeite with high cost performance, it is particularly important to find a merchant that covers everything from raw stones to finished products, because all resale and agency links will definitely increase costs.


3. Which one is more reliable: jade physical store, jade Taobao, jade micro-business, or jade live streaming?

There are two main problems with jadeite stores:

First, for well-known reasons, the prices in brand stores are relatively high; but the advantage is that the brand jade has strict quality control, the jade is of good quality, and the corresponding after-sales service is also relatively complete.

Second, ordinary jade stores have the drawbacks of high prices and low discounts, and even arbitrarily set prices. The quality of jade is also uneven. Some unscrupulous stores sell real and fake jade together and do not refund any money after leaving the counter, which disrupts the jade market and causes consumers to suffer losses.

Therefore, with the large-scale development of Internet sales in recent years, online sales of jadeite have emerged and are growing stronger and stronger .


Taobao stores took the lead, but did not develop well due to factors such as different prices for each jade, the inability to create similar hot-selling products, and the high risk of damage during transportation.


The WeChat business model of one-to-one sales followed suit. Although this form of private sales service has been widely accepted by jade lovers, there are still three problems that cannot be avoided:

First, there is a big gap between the photos and the actual products, and the return and exchange rate is very high. Some unscrupulous merchants even commit fraud by selling products that are not what they claim to be.

Second, the source of the goods remains a mystery. Micro-business agents send pictures layer by layer, and jade lovers have no idea in who has the selected goods, or how many times the quote they received has changed hands.

Third, apart from some honest micro-businesses that offer refunds for fake products and a 72-hour viewing period, there is almost no after-sales service or guarantee.


Jade live streaming can be described as a dark horse that is coming in with great momentum. It is said that during its peak period in 2016, sales reached billions of yuan per day. Unfortunately, the development is too rapid and industry norms have not kept up. Scams, knowingly selling counterfeit goods, and profiting from exchange rate differences occur frequently. Coupled with the low quality of the goods, it is really difficult for jade lovers to buy a good piece of jade through jade live broadcast agents. It is said that a considerable number of jade merchants have jointly boycotted the live streaming sales format. It is hard to say whether this boycott trend will expand in the future.


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