Live streaming, WeChat business, physical store... the pros and cons of five jade purchase channels

It is said that the jade industry is very complicated, so how to buy jade is also a subject that requires study, otherwise you may easily fall into the trap if you are not careful. Today, the editor will start with the purchasing channels of jadeite and talk to you about the advantages and disadvantages of the current five purchasing channels of jadeite .

1. Live broadcast room

Advantages: good service, guaranteed returns

Disadvantages: high price, easy to impulse buy

Buying jade through live broadcasts has now become the first choice for many jade lovers. There are three main reasons. First, it is convenient and fast, which is the advantage of all online consumption; second, the service is good, including the size, defects, light transmittance and lighting of each product, which can be fully understood ; third, returns are guaranteed. If you are not satisfied after receiving the goods, you can return them without reason through a third-party platform within the time limit, effectively reducing losses.

Similarly, there are three major disadvantages in buying jadeite in a live broadcast room. First, there is color difference in the actual object , which is also a common problem in purchasing jadeite online and is difficult to avoid. Second, the prices in some live broadcast rooms are relatively high, often reaching five or six figures. Third, the jadeite looks very beautiful under the jewelry lights, and with some people hyping up the atmosphere, people are prone to impulse buying when they have little time to think.

In general, if you don’t want to get a bargain and go to a live broadcast room that obviously sells fakes, it is still recommended to buy jade through the live broadcast room. This is also the reason why jade live broadcasts have rapidly risen in recent years.

2. WeChat business in the circle of friends

Advantages: Easy to browse, can be compared and hesitated

Disadvantages: Many fairy pictures, high risk of direct payment

Although jade micro-business has declined with the rise of jade live streaming, it is still one of the main channels for people to purchase jade. As an online sales, jade micro-business also has the characteristic of convenience, and relying on WeChat Moments, this convenience is brought to the extreme. You can browse new products when you check your Moments every day without having to keep a close eye on them. You can also compare prices from different stores, and there is room for hesitation when you are undecided. You won’t miss the opportunity like with live streaming. This is suitable for some cautious jade friends.

Of course, the disadvantages are also obvious . First, there are more fairy pictures. Second, direct transactions are risky, which makes returns difficult. At the same time, many WeChat merchants are just picture sellers, and they are easy to be cheated by high price differences. The most terrifying thing is that some are pure WeChat business scammers, who will block people after cheating, so you must find a reliable WeChat merchant and be wary of direct transactions.

3. Physical Stores

Advantages: Seeing the goods on site is more authentic

Disadvantages: high prices, inconvenient round trip

Because of the belief that seeing is believing, it is still a habit for many people to buy jade in person in physical stores. This can indeed avoid problems such as fairy pictures, color difference, and being cheated out of nothing to a large extent. However, not all physical stores are trustworthy, and it is necessary to distinguish between different types of physical stores.

Among them, it is least recommended to go to jewelry stores or jewelry stalls in tourist areas, because the prices are inflated, the quality is poor, the chance of being cheated is high, and it is difficult to protect your rights ; in high-end jewelry stores and high-end jewelry exhibitions, the prices are also inflated, but you can go and have a look to broaden your horizons ; professional jewelry stores and stalls in distribution centers are the most reliable , especially for old players, they would rather spend more money on travel expenses and go to stalls in distribution centers such as Jieyang and Sihui to view and purchase goods in person.

4. Transfer to Idle

Advantages: Relatively cheap, easy to find bargains

Disadvantages: Sellers have different skills, which can easily lead to disputes

As the name suggests, "transferring idle items" means selling off things that are no longer in use, which is equivalent to the second-hand market . Second-hand means that the price will be cheaper than the original price. If you have a good eye, there is a certain chance of finding a bargain.

There are many disadvantages to transferring unused items. The most critical one is that most of the sellers are individuals rather than professional merchants. The levels of individual sellers vary, and there are often problems with incomplete information, such as size, defects, etc. Therefore, the chance of return is greater, and it is also easy to have financial disputes, which is both physically and mentally tiring.

5. Formal Auctions

Advantages: Fidelity

Disadvantages: Expensive

There are many kinds of auctions, small and large, low-end and high-end, but no matter which one, the advantages and disadvantages are the same, just two words, real and expensive . Many top jade collections come from those large high-end auctions, so people who are not really rich generally will not choose this channel. As for auctions, unless it can be proved that the auction item is a fake, there is no such thing as a return.

For most jade lovers, as long as they can guarantee that it is not a direct payment, there is an appreciation period, and it can be returned, the three conditions are sufficient . As for which channel to choose, you can make your own judgment. The one that suits you is the best.

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