Today is the first working day after the Spring Festival. A new beginning always brings new hope! Due to special reasons in 2020, the jade industry is not prosperous, and it can even be said to be struggling. Some jade lovers who are in the jade business even gave up the industry and sought other ways. I still believe that difficulties are only temporary and there will always be new beginnings in the new year. There is a saying that goes "gold in troubled times, jade in prosperous times". In our country, nothing is more worthy of collection than jade. I have been in the jade business for more than ten years. From the beginning to today, the price of jade has increased nearly 20 times. Even during the epidemic, the price of jadeite still rose slightly. After all, we Chinese particularly like jade. Jade is more of a cultural heritage than a piece of jewelry. At present, our country attaches great importance to the development of traditional culture, and jade culture is an important part of traditional culture. More than ten years ago, many jade lovers’ favorite item was not jade, but diamonds. The advertising slogan “Diamonds are forever” endows diamonds with something other than beauty – eternal love. With the development of society, some originally Westernized aesthetics have gradually transformed into traditional aesthetics. It was at this time that jade lovers who originally liked diamonds began to like jadeite, entered this industry, and began their journey of loving and searching for jadeite, which they never tired of. Scholars have loved jade since ancient times. In ancient times, jade was always reserved for the nobility. Scholars study hard for ten years just to get admitted to the university and gain fame. Therefore, scholars of status would always wear jade to show their uniqueness. This is different from the meaning of buying and wearing jade for jade lovers today. Today, besides wearing jade, we also have another purpose in buying jade, which is investment. Over the past 20 years, the price of jade has only increased and not decreased, and the appreciation rate is very large. This should be the safest investment business. Of course, compared with seven or eight years ago, the current price increase of jade has been relatively stable and there will not be too much fluctuation. Therefore, it is no longer realistic to rely on investing in jade to increase your net worth. Many of my friends think that investing in real estate is more suitable than jade. But this depends on the specific situation. Simply put, it needs to target different groups of people. If you say that investing in a house can make money now, it is not certain. House prices are now basically stable, and no one dares to say that the prices of houses invested in second- and third-tier cities will continue to rise. The only cities that can see steady appreciation in house prices are probably Beijing, Shanghai, Guangzhou and Shenzhen. However, most people cannot afford this investment. Jade is different, its target audience is all ordinary people. This is also one of the reasons why I firmly believe that the jade industry is always in spring. The jade market used to be relatively niche, after all, most people who liked it were middle-aged and elderly people. But now many young people have also begun to like jade. The market has also made spontaneous adjustments. Jade lovers who pay attention to jade should be able to see that jade jewelry is now becoming more youthful in design and production. Therefore, as more young people enter the jade market, the price of jade is likely to continue to soar. Now is still the golden period for investing in jade.
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