How to collect and store jadeite? If you don't, you will suffer a great loss.

According to the forecast of Euromonitor Database, with the continuous development of the domestic economy and the rapid growth of national income, consumers' demand for jewelry is increasing day by day. In the next five years, China's jewelry industry will maintain a growth trend, and its market size will have an annual compound growth rate (CAGR) of 4.5% . It is estimated that in 2026, the market size of China's jewelry industry will reach 789.29 billion yuan.

China's modern jewelry market was formed in the early 1980s. It has only been around for more than 20 years, but it has developed very rapidly. Currently, China ranks first in the world in platinum consumption, and is also the world's largest consumer of jade . On the contrary, due to the insufficient amount of jewelry per capita, there is still a huge market space.

Jewelry consumption is getting younger

With the rise of a new generation of consumer groups born in the 1990s and 2000s, the younger generation of jewelry consumption is an important market trend. In comparison, the consumption of young groups is more quality-oriented and personalized.

According to relevant surveys, people aged 26 to 35 contribute 62% of the consumption of high-end luxury goods, and students aged 18 to 25 also contribute 12% of the consumption. This has also prompted a transformation in the style of jewelry design, making it more trendy and cool.

Consumer demand is diversified and personalized

While overall jewelry sales continue to rise, from the perspective of consumer demand, the proportion of jewelry purchased for weddings dropped to 30% to 40% in 2016. It can be seen that as consumers become younger, their consumption demands are also showing diversified and personalized characteristics.

According to relevant surveys, based on the popularity of mobile social networking in mainland China, more than 80% of consumers will choose the method of "online research, offline purchase" when purchasing luxury goods.

Consumer enthusiasm drives secondary auction market

As the weakening of the US dollar has become a trend and the stock market has experienced a roller coaster ride of ups and downs, more and more people have begun to pay attention to jewelry that has the dual functions of hedging and preserving value. “Investment and collection of jewelry” has become a hot topic. “Consumers are more inclined to consume items that they believe have greater value preservation capabilities, which is the inherent characteristic of jewelry.”

At the beginning of 2020, the COVID-19 pandemic caused some concerns among "auctioneers" who mainly conduct offline activities. However, judging from the current situation, the jewelry auction market is performing steadily and high-priced items continue to be auctioned.

Jade jewelry has great potential

Based on different cultural conditions, Chinese consumers have their own elegant tastes in the gemstones they like, such as jade and jadeite; the jewelry favored by Westerners also has a unique artistic style, such as diamonds and various colored gems. But as time goes by, the differences between China and the West are gradually narrowing, and jadeite is beginning to attract the attention of the Western jewelry world.

Chopard Silk Road Series Earrings￥1520000

For example, the Chopard Silk Road collection, created by Chopard heiress Caroline Scheufele and Guo Pei, uses jadeite.

Jade Cabochon Pendant from China Guardian Spring Auction 2021

Jade has always been the most popular gemstone category at auctions. Due to the limited production of jadeite in Myanmar and the strong demand from Asian buyers, jadeite is as famous as colored diamonds, rubies, sapphires and emeralds, and is among the top gemstones in the Eastern market.

2020 Christie’s Autumn Auction Sold Price: HK$13.93 million

In general, on the one hand, with the increase in popularity, jade is no longer a niche jewelry familiar to only a few people, but can be aimed at a larger consumer group; on the other hand, with the steady improvement of China's national strength and economy, jade jewelry has great potential both in primary market consumption and secondary market collection investment.

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