Scarcity makes things valuable. Jade is a non-renewable resource. Hundreds of years of continuous mining have made jade resources extremely scarce, especially high-quality jade ore, which is hard to come by. The trend of fashionable jade is growing. A large number of new fashionable jade products are constantly emerging, and gold-inlaid jade and various inlaid series products are being launched crazily. This will bring about the brand era. In the past, the jade market was a mixed bag, but more and more people are choosing regular brands. This also determines that the jade industry can only increase its market share by operating in a branded manner. The value is increasing day by day. Jadeite, the king of jade that has been passed down for thousands of years, has a profound cultural heritage, a long history, and far-reaching cultural value. From the perspective of jadeite culture and its own characteristics, the value of jadeite will surely increase day by day. Many players collect jade. At a time when jade is showing an increasingly steady appreciation in value, jade, which has great collection and investment value, has become a favorite collection for many players, and finely carved artworks are also increasing in value. Artworks carved from raw jade are high-end regulars at major auctions. Especially at the current time when raw materials are extremely scarce, their value has doubled, affecting the market price of jade. For example, in 2014, the price of first-grade rough stones increased by almost 40% to 60% compared with the past, while the price of second-grade rough stones also increased by about 30%. Jade's steady appreciation potential and rapid appreciation rate have quickly made it the focus of investment and financial management. The high-end trend is becoming increasingly prominent. As the jade industry has developed, more people have realized the importance of the quality of jade products. The value of mid- and low-end products and high-end products have become increasingly polarized. The latter has increased in value year by year and has huge appreciation potential, becoming the first choice for investment in the minds of many people. The current jade market is gradually getting back on track, forming a relatively orderly market mechanism, and more and more jade merchants are moving towards brand management.
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