The most important thing in jade collection is not color or quality, but culture

People nowadays are becoming increasingly impetuous. Few people will stop and think. Especially in the jade industry, where there are countless myths of getting rich overnight.

Almost everyone dreams of getting rich overnight. Perhaps it is these beautiful stories that attract countless players from all over the world to Ruili, Yunnan.

The impetuous human heart leads people to talk about jadeite. The most common topic is "I have a piece of jade with old quality and rich color, and exquisite carving." It seems that the only thing about jadeite is its color. There is nothing good about it other than that.

In fact, the most important thing about a good collectible is the cultural connotation behind it.

Every collector should have the responsibility to understand the cultural significance behind the works he collects. Collections without cultural connotations are worthless.

As the leader in jade culture, jadeite is naturally inseparable from the cultural definition given to it by the larger circle of jade culture. If you only pursue the quality, water content and color of the material, no matter how good the water quality is or how bright the color is. There will always be countless similar models on the market. The value of a piece of jade with cultural connotations can never be measured by its quality, water content or color. The reason why the works of jade carving masters can be priced so high is because they, through their unique craftsmanship, have discovered that a certain culture can be perfectly embodied in this stone. Therefore, a good jade carving master must have a very profound cultural foundation. Only then can you turn decay into magic and let a stone show its beauty. This is why the jade carving industry is still thriving today even though machinery is so advanced.

Why do some merchants mention the water color and no cracks or patterns when they first talk about it? It is because they don’t have enough understanding of the cultural connotations of jade. As a result, they just copy industry formulas and give the same explanation to every customer. Maybe they have a good chance to meet enough customers who like old and smooth colors. They have also accumulated enough capital to make a fortune in each hype craze. But the real elites in the jade industry are all people who have a deep enough understanding of jade culture. Only people with cultural cultivation can have a deep enough understanding of the story behind a piece of jade. Only in this way can it resonate among people who like jade culture. Many people are saying that today is a cold winter for the jade industry, which is obviously an excuse for their own poor business. Many times there is no other reason why business is bad. It’s just that you’re not working hard enough as a salesperson or a boss.

Perhaps it’s because the jade speculation and gift-giving craze have subsided. Jade consumption is gradually returning to rationality. It cannot be said that this is the winter of the jade industry. Because jadeite is an outstanding representative of jade culture. As long as our Chinese culture is not cut off, the jade industry will always have a bright future. Although the color and water materials that are ideal gifts have reached a situation where they are priced out of stock, those fine products with cultural connotations are indeed full of vitality and spring. The future competition in the jade industry will not be competition of raw materials or processing costs, but mainly competition of culture. It can be said that in the future jade industry, people who do not understand jade culture will always be only raw material providers or currency processing workshops. Only by truly understanding jade culture can they create their own characteristics and establish their own brand. Due to the decrease in raw stone output and the intensification of industry competition, it can be said that the future jade industry will be unprofitable if it cannot create its own characteristics in cultural connotations.

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