In recent years, the transaction price of jadeite at some jewelry auctions has repeatedly refreshed people's understanding of the value of jadeite! Many people who don’t have a deep understanding of jade are confused: Why can a piece of jade be so valuable?

Such confusion comes nothing more than overly realistic and rational thinking. In essence, jade is a stone, a beautiful stone. Why is it so expensive? A piece of full green glass stone can be sold for hundreds of millions of yuan. Many people do not understand and are confused. Even though these people have rational thinking, they lack the vision to see the world and the height to look at history. They only see a leaf but not the forest.

If you know little about jade, you will easily be influenced by their views. They are pragmatic materialists and lack ideological spiritual views. The value of jade is not formed in a few days, nor is it recognized by a few people. It is based on the common cognition based on the universal culture of the Chinese nation. This recognition has been developed for thousands of years and is extremely stable. It has been passed down from emperors to the people and has a broad mass base. Its value is not affected by personal will, nor will it be lost completely after hype. The value of jade has an "immovable value" based on public recognition and, of course, a "virtual value" that floats in the market. The immovable value is constantly increasing. As long as the price of the jade you buy is close to the immovable value, there is still huge room for appreciation in the future.

Culture is ideology. There is a saying in China that goes: "The economic base determines the superstructure, and the superstructure determines ideology." Creating culture requires an economic foundation. When people's basic economic needs are met, cultural needs will erupt. As we can see, among the high-income groups in first-tier cities, jade has become a symbol of cultural personality and a new favorite for investment and collection among top wealthy people.

To get people to buy jade is not simply relying on the art of persuasion, it is a sentiment rooted in the blood of the Chinese people. As a Chinese, if you don't own jade or don't like jade, there are only two possibilities. One is that you don't realize the cultural beauty of jade, and the other is because you are short of money. Therefore, to sell jade, it is not just about promotion. You just need to teach her the culture of jade and let her know the extreme beauty of jade. If she doesn't love jade, it's only because she hasn't recognized the beauty of jade, just like "If you don't enter the opera garden, how can you know the spring scenery in the garden"? Here I think of what a jade friend from Henan Shifo Temple said before: If jade culture can be like Hotan culture, then people’s awareness and acceptance of it will be greatly improved, and our jade merchants will be healthier and have greater development potential!

So, how does culture play a role in promoting the development of jade?

First, let’s look at the various roles jade plays in Chinese culture. Take China's national treasure, the Imperial Seal, for example. Since the Qin Dynasty, the seal has been made of jade. Of course, there was no jadeite - jadeite - before the Qing Dynasty. Therefore, jade seals were made of nephrite in the past. However, people's concept of jade culture can drive the development of jadeite culture.

Secondly, the ancestor of jadeite - jade. Jade has always been a manifestation of beauty, and there is a saying in ancient times that a gentleman can compare his virtue to jade. This shows that jade has lofty cultural connotations. Why is the development of jade so hot now? The editor believes that it is a kind of cultural boost along with the rapid development of my country's economy and cultural level. People are more pursuing high-end consumer goods with rich culture.

First, jade has cultural value and is beneficial to improving personal cultural literacy.

Second, the value of jade itself can also promote high-level social development.

Third, jade can be regarded as a cultural symbol, which just happens to fit the Chinese people's pursuit of cultural cultivation.

Therefore, it is culture that truly plays a leveraging role in the development of jade. Culture is the driving force for social development. Social development promotes the improvement of people's consumption level, thereby driving the development of high-end consumer goods industries such as jade.

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