Why China's jade industry still has a good future development trend

With the steady improvement of the living standards of Chinese residents, the jewelry and jade industry has also been able to develop rapidly. At the same time, the asset scale and capital scale of Chinese jewelry and jade brands have also expanded at a rapid pace, laying a solid foundation for the future development of the jewelry and jade industry. On the whole, in the current period of social development, the jewelry and jade industry in my country is a sunrise industry with huge development potential and room for growth in the future.

Looking back at the development history of my country's jewelry and jade industry, remarkable progress has been made. From industry data statistics, we can see that from 2010 to 2017, the revenue of my country's jewelry and jade manufacturing industry has generally shown an upward trend, with an average annual compound growth rate of 20.60%. In 2017, the sales revenue of my country's jewelry manufacturing industry reached 480.558 billion yuan, and the total consumption of many jewelry and jade categories in the industry ranked among the top in the world. The operating efficiency of the jewelry and jade industry has steadily improved, thanks to the fact that competition among companies has gradually shifted from "price wars" to improvements in craftsmanship, technology, design levels and corporate service quality. According to this momentum, it is estimated that by 2022, the sales revenue of my country's jewelry and jade manufacturing industry will reach 1.335 trillion yuan, and the prospects are very broad.

A careful analysis of the development prospects of my country's jewelry and jade industry shows that the reasons for being optimistic are: on the one hand, the current consumption demand for jewelry and jade is relatively single, and traditional wedding consumption is still the main force. However, as residents' demand for collecting and wearing jewelry and jade increases, the overall consumption capacity of jewelry and jade will also increase accordingly. On the other hand, my country's per capita consumption level of jewelry and jade jewellery is far behind that of developed countries. With the improvement of consumption levels and the enhancement of consumer awareness, it will also create greater growth space for the future development of the jewelry and jade industry. Therefore, on the whole, China's jewelry and jade industry has a good future development trend.

1. The production and marketing of jade articles are inextricably linked to traditional jade culture.

Today, when material pursuits have almost become the mainstream, the improvement of spiritual realm and the purification of soul are what countless people are pursuing. Therefore, the role of Chinese traditional culture in the marketing of jewelry and jade will become increasingly important. With the continuous development of China's cultural industry, more and more consumers are discovering the many valuable aspects of Chinese traditional culture and are beginning to pay attention to their own traditional culture. This provides a good opportunity for the development of our jewelry and jade industry. Therefore, if jewelry and jade companies want to do a good job in marketing, they should have a deep understanding of Chinese traditional culture and play the traditional culture card.

2. The advantages of industrial clustering are more obvious

The advantage of clustering lies in the mutual coordination of raw materials and semi-finished products, accessories, equipment manufacturing and maintenance, technological innovation, and talent training, which effectively reduces transaction costs and improves overall consumption efficiency. It is foreseeable that the clustering trend of China's jewelry and jade industry will become more obvious in the future, and the resulting advantages will become more prominent.

3. Brand development is the only way forward

Using brands to drive industry development and using brands to open the door to the world is the basis of China's brand development strategy. Industry marketing must be based on product quality. At present, the competition in craftsmanship and brand among jade enterprises will still develop simultaneously. However, with the continuous refinement of the components of the jewelry and jade market, brand competition among jewelry and jade enterprises will increasingly dominate. Whoever can firmly grasp the ultimate weapon, brand, will win in the end. In this context, some outstanding enterprises have, through their own efforts, taken the lead in winning the honorary title of "China Famous Brand". Huayu Jewelry firmly believes that in the future, more jewelry and jade companies will devote themselves to brand building, and more Chinese and even world-famous brands will emerge in the industry.

The key to brand building is not advertising, nor relying on celebrities to attract customers, and it certainly is not simply relying on capital operations. How to create high-quality products is more important in the early stages of brand growth. The current market emphasizes "survival of the first come, survival of the last" and "survival of the fittest" principles are no longer applicable. Whoever seizes the trend first, takes the initiative, and successfully builds a brand will have a better chance of owning the future; otherwise, they will only get half the result with twice the effort.

4. Pay more attention to the dissemination of jewelry and jade culture

Jewelry and jade are valued by people because of their natural material properties and functions. However, the continuous development and progress of society and the openness and integration of contemporary culture have made wearing jewelry and jade a form of cultural communication, a fashion pursuit and a life attitude. The unique cultural connotations contained in jewelry have met the spiritual needs of more and more people.

However, in terms of the national market, we have not yet found a "number one brand" that can widely occupy the minds of consumers in the Chinese jewelry and jade market segment. This shows that jade companies should choose a more professional way of operation, solidly and persistently build a professional brand image, and make their own brand a synonym for a certain product or category, thereby achieving the effect of "its name must be mentioned first when talking about jade."

5. The internationalization process of the industry is accelerating

The world today is an open and integrated world, and the development of China's jewelry and jade industry will surely keep pace with the international standards. This is a requirement for the development of global economic integration and an inevitable choice for China to become a powerful jewelry and jade country. my country's annual consumption of platinum, gold, diamonds, jadeite, rubies, sapphires, crystals and other products ranks among the highest in the world. China has also become an important production base for the processing and manufacturing of jade, diamonds and artificial gemstones. We have reason to believe that in the future, Chinese jewelry and jade brands will become an important international market for jewelry inlay, processing and trade.

6. Online shopping will gradually become the main battlefield for sales

In the market in recent years, many traditional jade companies have been involved in online sales, and some large online jewelry and jade malls have sprung up like mushrooms after a rain. Online live streaming and online sales have huge advantages. They can directly face consumers across the country and even the world, and have huge potential. Although online transactions account for a relatively small proportion of total transactions, most online shopping malls are still limited to display and promotion, with limited direct sales. But in time, when the market is gradually standardized and corporate brands are formed, online sales will inevitably become an important force in jade sales.

fcgc33

fcpf18