What is the investment prospect of jadeite? A Brief Analysis of the Trend of Jade Market

In recent years, the vigorous development of the domestic economy has boosted residents' purchasing power for luxury goods. The domestic jade market has achieved unprecedented development. Consumers' demand for jade and jade jewelry has become increasingly strong, and their requirements for jade jewelry have also become higher and higher. However, the jade industry in my country is of mixed quality, and there are still many constraints to achieving an overall leap forward. A jade merchant who has been in the jade industry for several years said that he understood that the four major factors of extreme shortage of jade raw materials, lack of unified price reference standards, extreme shortage of professional talents, and uneven quality of operators have become the biggest bottlenecks restricting the development of the jade industry.

Today, jade is no longer an exclusive luxury item for dignitaries and royal families. As a symbol of good fortune, jade has long been part of every household and has become a hot spot in the jewelry consumption market. The shortage of raw materials coupled with strong market demand has invisibly driven up the market price of jadeite and also discouraged a considerable number of consumers who wanted to buy it.

The price issue of jade has always been a major issue affecting the development of the industry and is also one of the most controversial issues. At the beginning of this year, when most consumers called for the market to introduce reference standards for jade so that consumers could buy with confidence, some jade merchants said: "Price information cannot be exposed excessively, and the price of jade is not comparable."

We know that the classification of jade is indeed very complicated, involving many issues such as jade quality, material texture, craftsmanship, style design, brand value and other factors. This is where the saying “Gold has a price but jade is priceless” comes from. However, it is understood that the price of jade is mainly affected by the texture and quality of the material, and the brand added value and craftsmanship costs account for a small proportion of the price. As long as people have a certain knowledge of jade, jade still has a reference price.

After years of development in the jade industry, the academic status of jade research has been continuously improved, which has led to great breakthroughs in theoretical research and the emergence of a large number of jade research papers and monographs. This has laid a foundation for strengthening the training of jade professionals, popularizing jade culture, and strengthening the promotion of jade products. However, while attaching importance to scientific research and regulating the market, there is still a shortage of talents in the jade industry who are engaged in jade operation, management, sales, design, processing, scientific research, education, and evaluation.

As we all know, the jade industry has experienced more than ten years of development, showing a good trend of sustained and stable development, and is facing unprecedented development opportunities. Data shows that, nationwide, jade jewelry accounts for less than 5% of the entire jewelry market. Looking at the jade market, there is still a lack of powerful companies with strong brand influence. Most jade companies are small in scale, weak in power and have no brand advantages. At the same time, in the promotion of jade culture, the expression of concepts still cannot cater to the psychological needs of contemporary consumers, and the means of promotion lack innovation, resulting in consumers' understanding of jade remaining merely superficial.

It is gratifying that some far-sighted jewelry companies have clearly realized this. They have listed jade as an important investment and development project and a new profit growth point for the company, and are working hard to build a national jade brand. At present, these brands have driven the entire jade market by relying on the good brand effect. The jade industry has both opportunities and challenges. If we can overcome the bottlenecks in the development of these industries, the domestic jade market will surely present a good situation of "a hundred schools of thought contending and a hundred flowers blooming" in the near future.

The market investment space for jade is obviously increasing, the demand is gradually increasing, and the price is also rising, especially for high-end jade, while the quantity of jade raw materials is showing a downward trend year by year. This is an analysis of the "one drop and three increases" phenomenon in the jade market, namely, a decrease in output, an increase in demand, an increase in prices, and an increase in market investment space.

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