Does live streaming promote the development of jadeite? Or has it ruined the jade industry?

Since the end of 2016, online live streaming has entered Sihui and the jade industry in Sihui. Although it has been booming, there has always been a question: Has online live streaming promoted the development of the jade industry? Or has it "ruined" the jade industry?

Based on what I have seen and heard and the experiences of my friends, what I want to say is that some jade brands or factories that are truly diligent and honest in their business are about to be eliminated by live streaming.

Although jade is also a commodity, it is more of a handicraft and a work of art. There is still no unified standard for its value. If ten people appraise the value of a piece of jade, the prices will be ten different. Its value is influenced not only by objective factors such as its species, water, color, and craftsmanship, but also by subjective factors such as the consumer's consumption concepts, cultural literacy, and social experience. Is live streaming really suitable for products like this?

Today, the editor will briefly analyze the popular jade live broadcast. If it offends the interests of any individuals, please forgive me!

Live broadcast of gambling on jade stones - the editor has mentioned in previous articles that jade merchants always bet on cracks when gambling on jade stones, and those who guide people to bet on the quality of jade stones in the live broadcast room are all using tricks!

In any business involving gambling, have you ever seen a “player” win money? Gambling on jadeite is no exception. Even in physical gambling on jadeite, nine out of ten people lose. What’s more, you have to watch videos on your mobile phone screen during the live broadcast, or take a few photos to gamble. You have to know that jade experts at the public auction may not dare to make a move easily even if they have to watch it for several hours under strong lights, let alone this kind of situation where you can only see a few photos and videos?

Let me tell you a real story. Have you ever experienced something similar?

A jade friend wanted to give his mother a bracelet as a 60th birthday gift. He searched for a long time but couldn't find the one he liked. Finally, he listened to the gambling and got the bracelet. Then he learned this lesson:

Although the Moshisha mine produces high-quality materials, the raw stone was painted into a bracelet which looked quite realistic. The seller wanted 5,500 yuan, but the jade lover bargained it down to 5,000 yuan. Who knew that after peeling off the skin, two big cracks would be found piercing the jade lover's heart. It seemed that there was no hope of making a bracelet. The host kindly suggested to continue cutting, thinking that such a large piece of jade could be made into several jade plaques. The jade lover had no choice but to continue cutting. However, he could not even make a single plaque because there were too many cracks. In the end, only a pile of scraps was left. 5,000 yuan is not a lot, but it is not a little either. 5,000 yuan is just wasted. The pity is not just the money, but the loss of the trust of the entire jade industry.

In live broadcasts of gambling on jadeite, usually the entire raw stone only has a little bit of performance at the window. The host takes this little performance and starts to brag about it in various ways. Finally, when he can no longer fool people, he blames it on the risks of gambling on jadeite, which makes jade lovers so angry that they say bluntly: Don’t believe in any gambling on jadeite anymore!

Live broadcast of spot goods - don’t judge the color under the light. A bean green jade can also turn into a bright green under the light, not to mention that beauty filters are so powerful nowadays!

The live broadcast is conducted through mobile phones, and consumers can only observe the jade through mobile phone videos. Due to different mobile phone models, environments and light, the color of jade presented under the camera is different, and there may even be a large deviation.

Many oily green jades look like Yang Green under the light, so these anchors sell them as Yang Green. You can buy an Ice-type Yang Green pendant for a few hundred dollars. After receiving the pendant, the customers will be so excited that they can't return it, so they have to suffer the loss. “You can’t judge a thing by its appearance.” No matter how beautiful something looks in a live broadcast, few people will be satisfied after receiving the actual item.

Another jade friend has always wanted to buy a good bracelet. Recently, he has become very interested in buying jadeite through live broadcasts. He has watched a lot of live broadcasts but has never dared to make a purchase. Finally, that day, in a live broadcast room, I fell in love with an ice-type green bracelet at first sight. Encouraged by a group of netizens in the room who kept shouting "buy, buy, buy", I spent 50,000 yuan to buy it.

But when she received the goods, she was dumbfounded. Friends who have been to the jade market will know that outside those jade stalls there are stalls of finished jade products, marked with prices like 30/50/100! The bracelet she received was exactly the same grade as the ones sold at the stalls. She asked the anchor about it, but he said that what he was selling was A-grade jade and he was not lying to her... From then on, she told everyone they met that they should never buy jade in the live broadcast room.

In this way, live streaming has become a paradise for selling junk jade. These people who damage the reputation of the entire industry for the sake of short-term gains are like the "rotten apples" in the jade industry, spoiling the whole pot of soup. From then on, when people mentioned jadeite, the only thing they would think of was “the water is very deep, don’t buy it”, which also led to those jadeite brands that were truly diligent and honest in their business being eliminated.

The so-called "cutting off the stall owner", "making big profits" and selling at a loss - greed leads to poverty. If you have the mentality of taking advantage of others, you will fall into the trap of greed!

Although the current purchasing fee for jade live broadcasts is only 1%-10%, and some are even only 5-10 yuan, no one is stupid. The cost of buying traffic for live broadcast rooms to promote advertising is so high. If the purchasing fee is only that little, no live broadcast room can continue to operate! In fact, most of the anchors in the purchasing agent live broadcast room have agreements with the stall merchants. The jadeite they broadcast is sold at a low price and a high price, and they perform a double act during the live broadcast to put on a good show! For example, a jadeite is worth only about 200 yuan, and the stall owner asks for 2,000 yuan. Then the anchor cuts the price in half to 1,000 yuan. The stall owner says a bunch of things like "losing money" and "creating atmosphere" and happily "reluctantly" agrees. The consumer happily thinks he has made a profit, but in fact he has been taken advantage of! In this process, the live broadcast room not only earns purchasing fees from consumers, but also earns kickbacks from merchants. The stall owner sells the low-priced jade at a high price and also makes a profit. In the whole transaction, only the consumer loses.

In addition to the "scam"-style double act, there are also a bunch of "shills" in the live broadcast room that you can't guard against. Those "big guys" who buy this and that every day may be the "live broadcast assistants" sitting next to the anchor!

Since the editor's studio created the self-media account "Jade Carving Talk", it has often received private messages from jade friends asking for help in identifying jadeite. They have encountered many similar situations, all of which are cheap clearance jadeite, which neither appreciates in value nor can be sold. Instead of getting a bargain, they end up with a lot of trouble.

In my opinion, jade live streaming is a good thing, as it allows consumers to get close to and understand jade. However, if one disregards principles and blindly pursues making money, with the mentality of "cutting leeks" as long as they can make money regardless of whether there is a future, it will definitely be detrimental to the prospects of the jade industry and cause real jade merchants to change their careers.

fruit

fcgc33