Still not sure what gender-neutral jewelry is? You are out!

The concept of "genderless" was first proposed in the West. At the beginning, it referred more to genderless dressing, combining the dual elements of men's and women's clothing, or blurring the characteristics of both sexes to find a middle ground between the two gender identities. It was not until recent years that the concept of genderless appeared in the jewelry industry.

"Non-sexism" does not mean that we hope people have no gender distinctions, but rather a more equal and inclusive attitude towards life. As the most concretizable form of expression, jewelry can be said to be the best carrier to demonstrate this inclusive attitude. Conversely, jewelry can no longer be limited to traditional wedding scenes.

With the rise of the original inhabitants of the Internet - those born in the 1990s and 2000s, a new round of consumption trends has begun. They are more diverse in receiving information and more tolerant in their spiritual pursuits. Genderlessness happens to hit the mark among more and more young people in expressing their individuality, giving genderless jewelry more room for development.

Taking non-sexism as an entry point is actually to cater to the preferences of the new generation of consumers. Jewelry has always been a form of self-expression. In the initial stage of acquaintance, the jewelry on the body can often show personality better than simple language. The "genderless" concept allows jewelry to go beyond the simple beauty of jewelry, but incorporates new trends of the times. It can be said that the market potential is unlimited. According to the "11 Best Gender-neutral Jewelry List for Spring and Summer 2020" summarized by the French version of "VOGUE", necklaces, earrings, and brooches are the most popular and are loved by both men and women.

This actually has great implications for the future development direction of jade jewelry. Jade has always been considered as jewelry worn by women, but in fact there are also many male consumers. Rings, pendants, and carvings are all unisex accessories. Even bracelets are not restricted to women.

Introducing the genderless concept into jade jewelry design caters to young people's demand for "good-looking, personalized and tasteful" jewelry, narrowing the distance between us and young consumers, breaking the shackles of the gender and age impressions of jade consumers, inheriting tradition, bravely innovating, and giving jade a more inclusive, open and free charm.

fruit

fcgc99